Kate & Correne Productions and PBS Broadcasting Invite You to Become the Official Sponsor of a Thirteen Part Craft Series Showing this Fall throughout the United States.

CONCEPT
The following proposal outlines in greater detail the proposed partnership between you and Kate & Correne Productions.
You are invited to be the official sponsor of the 2010 Craft Series on the PBS Broadcasting Network. The PBS Broadcasting Network has been attracting audiences from all over the United States as well as other countries. They have had the opportunity to showcase various topics for their shows to an upscale audience.

As a sponsor for PBS Broadcasting, you will be joining many other corporations giving their support to this cable network. you will be visible to a captive audience of high income, well-educated women who love crafting, stamping and scrapbooking.

The partnership with Kate & Correne Productions provides for an extensive on-air and on-line promotions utilized to drive viewers to be aware of all the things your products can do. On-air promotions can give viewers the chance to see how easy it is to use the products and how affordable they are. It also gives you a new way to brand your product in a new market. Kate & Correne are recognized faces and personalities in this marketplace. You will have opportunities during this thirteen part series to have Kate & Correne who are known celebrities using your products in various demonstrations.

BENEFITS
NEED: Showcase Your Products in the Crafting, Stamping, and Scrapbooking New Target Markets.

SOLUTION: Women who view PBS Broadcasting will experience for themselves the learning experience of how to do various projects that are easy and affordable to make. Kate & Correne have the experience to teach these great techniques and are recognizable celebrities in this field as well as have a huge following of women from all over the United States.

Kate & Correne are experts at bringing new innovative products before the consumer successfully and can increase awareness and sales.
PBS Broadcasting has an affluent audience, enabling you to have a greater impact on a group of qualified people. In turn, this opens up a new marketplace for exposure in increased sales for you.

Along with that, Kate & Correne are endorsing your products which will lend credibility and a following that will give new avenues to your consumers.

NEED: Limited Exclusivity
SOLUTION: You will reap the rewards of being a sponsor without any one else in this category or having many other companies to compete with.

EVENT EXECUTION
Three months prior to the 13 part series:
Design of the shows with storybook layouts
Set Design for On-Air
Category of each Show with outlines of material
Trial of using your products selected for series
Target trade magazines for write ups
Target all promoters for scrapbooking, rubber stamping and craft shows
Advertise in newsletters and at shows with promotional materials

Two months prior to the 13 part series:
Script written for each series
All artwork and projects finished
Dress rehearsal

One month prior to the 13 part series:
Launch targeted e-mail and e-mail blitz
Listed on PBS Broadcasting web site and Kate & Correne’s web site
Tape spots for sponsorship
Set on-air promotion to launch

Two weeks prior to the 13 part series:
Target e-mail reminders to reinforce programming
PBS will launch its own programming to its network consumers
Ads in PBS magazine
Contest created for your consumers
Kate & Correne Productions ready for On-Air Set

Day of 13 part series:

• Display of advertising spots for you for sponsorship
• Private reception and VIP guests attending taping of show

Display & Promotions
Opportunity to heighten awareness and communicate directly with 96 million households through this series displaying different products during specific shows.

Displays
Kate & Correne Productions will display your logo on various promotional products that both agree to in all the craft, stamping and scrapbooking shows in the United States as well as having the promoters of those shows support.

Promotions
Promotions may include DVD’s featuring your logo that would be available for consumers to purchase. A promotion might be a give away of one of your products.

Branding & Recognition
Opportunity to align you with Kate & Correne and PBS Broadcasting increases exposure for you in a multi-billion dollar market. This market consists of mostly women of high income, well educated art enthusiasts throughout the United States.

This series of 13 shows will run for the next three years and will be aired weekly and monthly. Therefore the cost per show is quite minimal per the times of exposure. You will be connected to all pledge vehicles connected with the show.