SPONSORSHIP
PBS’s high profile programming attracts a broad spectrum of over 96 million households nationwide and shows in 4 different countries. This crafting and scrapbooking series will run 5 days a week daily for 3 consecutive years. This programming will provide you the opportunity to effectively market through creative promotions strategically geared to connect key audiences and in new market places made up of mostly women who would use your products. Outlined in the following proposal are three unique sponsorship opportunities for you to consider. Platinum, Gold or Silver Sponsorships. Kate & Correne Productions looks forward to tailoring sponsorship benefits to meet your national and regional sales, client base and community investment objectives.
Since 1969 PBS has consistently delivered award - winning programming to America’s public television stations. From the ground - breaking drama and history of Masterpiece Theater and The Civil War, to the probing science of Nova and such acclaimed children’s programming as Sesame Street and Clifford, PBS provides viewers with an unparalleled source of informative, enlightening and entertaining television programming and content services.
PBS Consumer Products and Sponsorships help ensure that the mission of PBS is supported through careful stewardship of program assets and by extending the mission of PBS beyond the TV screen.
By having you as a sponsor, PBS and Kate & Correne Products extends the reach of television programming into consumer craft and scrapbooking markets with your consumer product initiative. Encompassing video, DVD, publishing, and specific products related to the series, Kate & Correne Productions will bring ways to have these brought into the content of the show series and into homes across the country.
With fewer non programming minutes per hour, than any of the commercial networks, PBS provides a clutter free environment, where sponsor messages stand out.
PBS audiences aren’t just larger than you think, they are filled with affluent, influential and engaged viewers. Their viewers report a high level of trust and customer satisfaction of programming that offers them high quality, trusted content, they cannot find anywhere else. This trust conveys to PBS sponsors with viewers holding sponsors in high esteem.
SILVER SPONSORSHIP
As a Silver Sponsor of PBS Broadcasting, you will receive the following recognition, media, promotion and ad benefits:
ACKNOWLEDGEMENT
- Naming Rights- PBS will receive a new designation i.e. this 13 show series Get Crafty by Kate and Correne Productions will be presented by your company with (2) ad spot commercials, one before and one after the show.
- On Air Demonstrations - You will have (2) five minuet on air demonstrations of your product and project. The demonstrations can be added into one or two different shows. Member Materials - Recognition on all member correspondence, at all 90 Scrapbook and Stamping Expositions, web sites, and any other mailings that Kate & Correne Products promotes.
- Electronic Newsletter - Logo and designation as the title sponsor of the series in monthly newsletters, or any specials for promotions. You will be promoted on the PBS web site.
- Press Materials - Acknowledgement in all press releases, fact sheets and additional press materials produced by Kate & Correne Productions.
- Kate & Correne Productions Advertising - Recognition in articles of advertising in industry magazines affiliated to the craft, rubber stamping and scrapbooking markets. This will build up your data base of consumers for your printing products.
Just think of the opportunity. Millions of viewers watching your product and commercial over a three year period. If just 1% were to purchase your product, you would be justifying the initial investment to launching your line on national television.
This is the power of PBS
GOLD SPONSORSHIP
As a Gold Sponsor of PBS Broadcasting, you will receive the following recognition, media, promotion and ad benefits:
ACKNOWLEDGEMENT
- You will receive all that is listed in the Silver Sponsorship
- Banner Advertising- You will receive a banner ad on www.getcraftytv.com This will be promoted on the front page for all three years. Viewers will be able to click on your ad leading them to your site.
- Promotions - You will have the opportunity to plan promotions that Kate & Correne Productions can display at all the scrapbook and rubber stamp expositions throughout the United States.
Just think of the opportunity. Millions of viewers watching your product and commercial over a three year period. If just 1% were to purchase your product, you would be justifying the initial investment to launching your line on national television.
This is the power of PBS
PLATINUM SPONSORSHIP
As a Platinum Sponsor of PBS Broadcasting, you will receive the following Recognition, media, promotion and ad benefits:
ACKNOWLEDGEMENT
- You will receive all that is listed in the Silver and Gold Sponsorship
- Two dedicated shows- You will receive two dedicated 28 minuet shows dedicated to your products and how they work. You are allowed one demonstrator to show any projects. You will have an opportunity in both shows to bring on a famous personality in the crafters spotlight.
Just think of the opportunity. Millions of viewers watching your product and commercial over a three year period. If just 1% were to purchase your product, you would be justifying the initial investment to launching your line on national television.
This is the power of PBS